Psychology Questions
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Which of the following needs from Maslow's hierarchy is addressed by the U.S. Army's advertising slogan "Be all you can be"?a. Belongingness needsb. Self-actualization needsc. Ego needsd. Safety needs
Which of the following general attitude functions is most closely related to the basic principles of reward and punishment?a. Utilitarian functionb. Ego-defensive functionc. Value-expressive functiond. Knowledge function
Most current explanations of motivation focus on cognitive factors rather than biological ones to understand what drives behavior.a. Tb. F
Researchers agree that there are various levels of commitment to an attitude. The lowest form of involvement is _____.a. Commitmentb. Compliancec. Identificationd. Internalization
Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?a. Self-perception theoryb. Balance theoryc. Social judgement theoryd. Theory of cognitive dissonance
The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. Which of the following is NOT one of those purposes?a. To place the individual in the social organizationb. To provide a sense of security c. To separate group members from nonmembersd. To indicate negative feelings towards oneself
________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities.a. Self-egob. Actual selfc. Self-concept d. Self-esteem
According to Freud, the part of the personality that seeks immediate gratification is called the ______.a. Super egob. Egoc. Conflictd. Id
College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ______.a. Actual selfb. Collective selfc. Ideal selfd. Looking-glass self
Personality refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his or her environment.a. Tb. F
What theory of motivation is related to the idea that customers desire a state of balance called homeostasis?a. Drive theoryb. Instinct theoryc. Expectancy theory d. Need theory
Which of the following is an example of C2C e-commerce?a. Database marketing b. RFID tags c. Green marketing d. Virtual brand communities
The process by which people select, organize, and interpret sensations is called ______.a. Perceptionb. Consumptionc. Adaptationd. Application
When a product helps to establish the user's identity, the user is said to have a(n) _____ type of relationship with the product. a. Loveb. Nostalgic attachmentc. Self-concept attachmentd. Interdependence
When consumers are unhappy with a product, they boycott the product and/or store and express dissatisfaction to friends. This is called _____ response. a. Publicb. Privatec. Voiced. Third-party
Which term refers to the collection and analysis of extremely large data sets?a. Online media datab. Big datac. Internet information datad. Mainframe marketing data
Motivational conflicts can occur in a variety of ways. If a person must choose between two desirable alternatives, this form of conflict is called _____.a. Avoidance-avoidance conflictb. Approach-approach conflictc. Approach-desire conflict d. Approach-avoidance conflict
Surveys show that the percentage of consumers who are willing to pay more for green products has dropped since 2008. a. Tb. F
The minimum difference that can be detected between two stimuli is known as the ___.a. Just noticeable difference b. Graded differencec. Absolute thresholdd. Gradual differentiation
Neiman Marcus and Whole Foods are examples of ______.a. Ego directed products b. Materialismc. Provenance d. None of the above