Psychology Questions
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A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in _______ decision making?a. Affectiveb. Cognitivec. Habituald. Limited
Innovative merchants have turned to retail theming to provide new ways to stimulate and encourage consumers during their shopping experience. A retailer that used a simulated outdoor environments (such as fishing pond with real fish) to attract outdoor enthusiasts to the retail store is using a _____ theme. a. Mindscapeb. Landscapec. Cyberscaped. Marketscape
The evaluation of alternatives is the third stage of the consumer decision-making process. a. Tb. F
Humorous ads receive attention, but many times the humor distracts from the promotional messagea. Tb. F
A buck in consumer decision making is_____.a. Affective b. Cognitive c. Habituald. All of the above
A garage sale is an example of what is called _____.a. Renewingb. The profit motive c. Casting away d. Lateral recycling
Dimensions we use to judge the merits of competing options are called _____.a. Emotional factorsb. Rational factorsc. Evaluative factorsa. Attributes
The success of ______ hinges on the marketer's ability to convince the consumer to consider its product within a given category. a. Product locations b. Identifying competitorsc. Exemplar productsd. Positioning strategy
Features actually used to differentiate among choices are called _____ attributes.a. Evaluationb. Determinant c. Searchd. Segmentation
Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which degree of commitment would be most closely associated with Roger and his attitudes?a. Information acquisitionb. Compliancec. Identificationd. Internalization
The first stage in the consumer decision-making process is _______.a. Information searchb. Evaluation of alternativesc. Product choiced. Problem recognition
Tanya type scans the newspaper ads every day for new information about current fashion styles and trends, even though she isn't thinking about buying clothes anytime soon. Tanya is engaging in a(n) _____ search.a. Internalb. Ongoingc. Pre-purchased. Delayed
The _____ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used. a. Low-involvementb. Experimental c. Standard learningd. Habitual
Allison Chewie felt she was always pressed for time; she was feeling _____.a. Time pressureb. Social timec. Time poverty d. Psychological time
Latrell finds that every time he goes to select athletic shoes he always buys the same brand. In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell's purchase decision process has become one of less and less effort. Latrell's decision process is an example of _____.a. Cognitive dissonanceb. Inertiac. Brand loyaltyd. Ineptness
Others who are present in a consumer's physical and social environment when purchases are made are called _____.a. By-standersb. Challengersc. Purchase competitorsd. Co-consumers
A buying decisions made by organizational buying is called ____.a. Straight rebuyb. Modified rebuyc. New buyd. All of the above
The theory of cognitive dissonance is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another. a. Tb. F
Most current explanations of motivation focus on cognitive factors rather than biological ones to understand what drives behavior.a. Tb. F
Researchers agree that there are various levels of commitment to an attitude. The lowest form of involvement is _____.a. Commitmentb. Compliancec. Identificationd. Internalization