Psychology Questions
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A manufacturing cost decrease and the amount of products that people accumulate goes up, consumers increasingly want to buy things that will provide ____ value. a. Hedonicb. Embeddedc. Referentd. Gestalt
Research has indicated that the color _____ creates feelings of arousal and stimulus.a. Blueb. Yellowc. Redd. Black
Which term refers to the bond between product and consumer that is difficult for competitors to break?a. Brand Loyaltyb. Customc. Relationshipd. Patronage
______ are universally recognized ideas and behavioral patterensa. Detachedb. Aggressivec. Compliant d. Archetypes
A woman no longer receives compliments on the perfume she wants. In learning terms, the stimulus-response connection has weakened. Which of the following terms best describes the situation?a. Generalizationb. Extinctionc. Negative reinforcementd. Discrimination
To the motivation process, the desired end state is the consumer's ____.a. Driveb. Need statec. Goald. Benefit
Which of the following is NOT considered a demographic?a. Lifestyleb. Sexc. Incomed. Occupation
Mary Chen is torn between going home for the holidays to visit her parents in China or going on a skiing trip with friends from college. Mary would love to be able to do both. Which of the following motivational conflicts will Mary most likely experience as she makes her decision?a. An approach-avoidance conflict b. An orientation conflictc. An avoidance-avoidance conflict d. An approach-approach conflict
Which of the following is NOT one of the consumer rights established in President John F. Kennedy's Declaration of Consumer Rights?a. Right to safetyb. Right to choicec. Right to be informed d. Right to desire more
Many ______ cultures stress the importance of a collective self, in which an individual's identity is derived in large measure from his or her social group.a. Americanb. Westernc. European d. Eastern
Family branding, licensing, and look-alike packaging are all marketing strategies based on ____. a. The spacing effectb. Extinction c. Stimulus discrimination d. Stimulus generalization
When Coke weaves a sound into a piece of music, the advertisement is using ___.a. Sound marketing b. Sound watermarking c. Music marketingd. Sound watermarking
Which of the following values is most associated with materialists?a. Honesty b. Loyaltyc. Status d. Frugality
_____ refers to the meanings we assign to sensory stimuli.a. Contrastb. Cuesc. Perception d. Interpretation
Jenny Rawlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a(n) ______.a. Art form b. Industryc. Processd. Theory
According to the different categories of relationships that people may have with products, nostalgic attachment occurs if the product is part of the user's daily routines.a. Tb. F
Advertisements reminding people to stay focused while driving and to avoid texting while driving are examples of ____.a. Services marketing b. Public service marketing c. Social media marketing d. Social marketing
Popular culture is both a product of marketing and an inspiration for marketing.a. Tb. F
Sam Bolton hums the Purina Cat Chow jingle as he drives down the expressway. A thought suddenly occurs to Sam: "Why am I humming this stupid jingle? I don't buy this stuff; in fact, I don't even have a cat." Sam knows this jingle as ______.a. Operant conditioning b. Incidental learningc. Stimulus generalizationd. Reinforcement modeling
People buy products for _____.a. What they dob. The role the product plays in the consumer's lifec. What they meand. All of the above