Business Questions

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.TRUEFALSE

_____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit. A. Internal marketingB. ImportingC. Performance appraisalD. International marketingE. Domestic trade

Understanding one's own culture requires additional study: A. to find out why cultural traits in one's own country does not affect market behavior.B. as much of the cultural influence on market behavior is at the subconscious level.C. without which understanding the cultural traits of one's own country is impossible.D. because an average manager must have extensive cultural knowledge of all countries in the world.E. as cultural influence on one's own market behavior is generally minimal.

Which of the following is the most effective way to achieve organizational global awareness? A. Hiring entry-level employees based on the sole criterion of global awarenessB. Organizing frequent employee trips to foreign cultures to increase their sensitivityC. Increasing the diversity mix of the front-level employee profileD. Having a culturally diverse senior executive staff or board of directorsE. Promoting social networking as a means to improve inter-cultural communication

When confronted with a set of facts, one reacts spontaneously on the basis of knowledge assimilated over a lifetime—knowledge that is a product of the history of one's culture. One seldom stops to think about a reaction; one simply reacts. Thus, when faced with a problem in another culture, one's tendency is to react instinctively and refer to one's _____ for a solution. A. self-space principleB. segregation principleC. integration criterionD. space command criterionE. self-reference criterion

Ralph Waite, a marketing manager at a video game console manufacturing firm, is asked to review the marketing opportunities of his company in a foreign market. He is aware that he can modify certain elements of the marketing environment to suit the foreign market needs. He focuses his attention on the uncontrollable factors that might affect their business prospects. Which of the following uncontrollable elements is most likely to affect the company's business prospects in the foreign market? A. The pricing policies in the domestic marketB. The research methodologies used by his companyC. The promotional activities required to market the productD. The level of technology in the targeted marketE. The product distribution channels adopted by his company

_____ is a controllable element in both domestic and international marketing environments. A. Economic climateB. Competition within the home countryC. Price of productsD. Political forceE. Foreign policy

Which of the following is an uncontrollable factor for a marketer in a domestic environment? A. Firm characteristicsB. Competitive structureC. Channels of distributionD. Price of the productE. Promotional measures

M&G Inc., a company producing musical instruments, had dominated its home market for several years before venturing into international markets. The company was focusing more on international operations until Beige N, German company in the same business, entered its home market. Beige N started selling good quality products at prices much lower than M&G's and affected its sales adversely. Which of the following elements in the marketing environment has affected the business of M&G Inc. with the market entry of Beige N? A. Level of technologyB. Structure of distributionC. Competition in the domestic marketD. Cultural forcesE. Promotion of the product

Which of the following reflects the relationship between international business and domestic business? A. The domestic economic climate has no effect on a company's competitive position in foreign markets.B. Domestic businesses must focus on capital mobility toward international businesses before capital generation.C. Countries must not restrict foreign investment even if domestic economic conditions deteriorate.D. The ability to invest abroad is to a large extent a function of domestic economic vitality.E. Domestic businesses are more viable than international businesses as capital tends to move toward minimum use.

Level of technology remains unchanged across countries making it a fairly controllable factor in international marketingTRUEFALSE

A company in the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundariesTRUEFALSE

Which of the following best illustrates the political and legal issues faced by companies because of their "alien status" when they attempt to do business in foreign countries? A. A company doing moderate business in international markets because of violent history of its home countryB. A company being forced by the local government to share its core competencies in order to continue doing businessC. A product not being widely accepted in the foreign market because of its irrelevance to the customersD. A company utilizing an identical promotional campaign it used in the domestic countryE. A company not succeeding in a foreign market because its product pricing is above the purchasing power of the local customers

Which of the following is an essential requirement for already experienced as well as new firms to succeed in international markets? A. Adhering strictly to their traditional methods of production and operationsB. Focusing primarily on their production to exclusively meet domestic demandC. Venturing into multiple markets by investing in all of them at onceD. Committing themselves completely to foreign marketsE. Having beneficial relations with lobbyists of foreign markets

The most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile for entry-level jobs. TRUEFALSE

Which of the following is the most critical difference between domestic marketing and international marketing? A. The difference in marketing principles being followedB. The different concepts of marketingC. The difference in marketing theories being followedD. The environment in which marketing plans must be implementedE. The basic processes used to market products and services

Understanding one's own culture normally requires no additional study. TRUEFALSE

Which of the following is a possible unfavorable outcome of the "alien status" of a company? A. Prejudiced treatment by the host country's politicians and legal authoritiesB. An inflated balance of tradeC. A sharp rise in domestic and international demandD. Lower trade tariffs in the host countryE. An economic situation of the magnitude of the Great Depression

Which of the following is a controllable element for an international marketer? A. Level of technologyB. Geography and infrastructureC. Channels of distributionD. Cultural forcesE. Competitive forces

Which of the following is the most dynamic trend that is affecting current global business strategies? A. The trend toward buying American cars in EuropeB. The trend toward the acceptance of the free market system among developing countriesC. The trend toward using English as the global languageD. The trend toward establishing a world currencyE. The trend toward providing aid to developing and less developed nations