Business Questions
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Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its dominantly uncontrollable nature? A. PriceB. PromotionC. Research activitiesD. Political/legal forcesE. Channels of distribution
The political and legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets.TRUEFALSE
Which of the following is true regarding the impact of globalization on domestic markets in the United States? A. Companies with only domestic markets have been able to sustain their customary rates of growth.B. Multinational companies are making more profits from their domestic operations compared to their earnings from the foreign markets.C. Only multinational companies with large production facilities have outperformed their strictly domestic U.S. counterparts.D. The domestic companies have reduced their manufacturing employment more than U.S. multinationals.E. Multinational manufacturing companies in all industries and sizes have outperformed their domestic counterparts.
The business activities of international marketers are not affected by competition in their domestic market. TRUEFALSE
Which of the following is an uncontrollable element for an international marketer? A. Firm characteristicsB. Channels of distributionC. PriceD. ResearchE. Level of technology
Political and legal issues a company may face abroad are mitigated by the "alien status" of the company. TRUEFALSE
The foreign policies of a country have a direct effect on a firm's international marketing success. TRUEFALSE
Companies from _____ lead in foreign investment in the United States. A. Kingdom of Saudi ArabiaB. JapanC. the NetherlandsD. the United KingdomE. Canada
To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism. TRUEFALSE
In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.TRUEFALSE
For an international marketer, the _____ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives. A. competitive structureB. economic climateC. structure of distributionD. environmental factorsE. controllable elements
Research has revealed that smaller home markets and larger production capacities appear to favor internationalization.TRUEFALSE
International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.TRUEFALSE
The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.TRUEFALSE
The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market. TRUEFALSE
Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an uncontrollable element, in an international marketing scenario.TRUEFALSE
The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.TRUEFALSE
The difference between domestic and international marketing lies in the different concepts of marketing.TRUEFALSE
The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates.TRUEFALSE
Sam just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder. TRUEFALSE