Business Questions

The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives. TRUEFALSE

Which of the following is true of firms in the first two stages of international marketing involvement—no direct foreign marketing and infrequent foreign marketing? A. They do not begin internationalization at these stages.B. They take a strategic approach to decision making regarding international expansion.C. They are more reactive in nature and embark on internationalization without planning.D. They intend to maintain a continuous market representation in foreign markets.E. They are a result of dedicated production capacity maintained for foreign markets.

In the infrequent foreign marketing stage of international marketing involvement, firms: A. sell products that are a result of planned production in markets in various countries.B. no longer make market segmentation decisions on the basis of national borders.C. have a global perspective and view the entire world as one market.D. have more than half their sales revenues coming from international markets.E. have no intention of maintaining continuous market representation in foreign markets.

With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as: A. controllable elements.B. uncontrollable elements.C. tractable elements.D. demographic elements.E. cultural elements.

Which of the following will best aid a manager in understanding the way people of different countries think and act? A. A sound financial backgroundB. Better political connectionsC. An understanding of foreign investment opportunitiesD. An understanding of macroeconomicsE. Knowledge of the foreign country's history

Compared to the foreign environment variables, which of the following uncontrollable variables is least likely to affect a domestic marketer? A. Political forcesB. Competitive structureC. Economic climateD. Cultural forcesE. Legal forces

Ajax Corporation decides to enter the international marketing arena by marketing its products to China, Japan, and South Korea, with separate marketing strategies for each country. Which of the following approaches is most likely used by Ajax Corporation to formulate its international policies and strategies? A. Domestic market extensionB. Multidomestic marketC. Mass marketingD. Regional marketingE. Standardized marketing

_____ impedes the ability of a person to assess a foreign market in its true light. A. PolycentrismB. PluralismC. XenocentrismD. EthnocentrismE. Relativism

The uncontrollable issue of _____ faced by a company abroad is often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate. A. researchB. channel of distributionC. product specificationD. politicsE. product promotion

Which of the following is closely related to the self-reference criterion? A. DifferentiationB. Marketing myopiaC. EthnocentrismD. MulticulturalismE. Pluralism

An international marketer must deal with at least two levels of uncontrollable uncertainty. TRUEFALSE

Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru's major cities, Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Jonas devises his firm's logistics plan? A. PriceB. ProductC. Geography and infrastructureD. Promotional strategiesE. Channels of distribution

Which of the following characterizes a globally aware manager? A. Using one's home culture's values alone to market one's products in foreign countriesB. Accepting the cultural ways of another individual as his or her ownC. Tolerating cultural differences and allowing others to be different and equalD. Discarding one's home culture's standards to adopt the global cultural standardsE. Controlling any influences that the global cultural standards may have on the marketing process

The self-reference criterion is closely related to ethnocentrism.TRUEFALSE

In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture.TRUEFALSE

The level of technology in a country is an uncontrollable element for international marketers. TRUEFALSE

The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism. A. conscious regionalismB. holismC. self-reference criterionD. moral relativismE. moral nihilism

Amy Sims has been assigned the task of preparing a marketing plan for her company for the upcoming year's business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and _____. A. level of technologyB. political forcesC. competitionD. economic climateE. promotion

John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John uses a self-reference criterion to make his decision. TRUEFALSE

Which of the following best defines adaptation on the part of an international marketer? A. It is a conscious effort to make themselves aware of the home cultural reference in their analyses and decision making.B. It is a conscious effort to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.C. It is the notion that people in one's own company or country know best how to do things.D. It is the process of identifying the similarities that exists between the domestic and foreign markets.E. It is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions and then to adjust the marketing mix in order to closely reflect these decisions.