Business Questions

Which of the following is true of ethnocentrism? A. It enhances the ability of an organization to assess a foreign market in its true light.B. It is a problem that arises when managers from affluent countries work with managers and markets in less affluent countries.C. American managers have generally been uninfluenced by it, especially in the beginning of the 21st century.D. It is the cornerstone of effective adaptation in the field of international marketing.E. Self-reference criterion is universally considered the technique to reduce or eliminate ethnocentrism.

Which of the following firms/products reflects a global marketing orientation? A. A skin-lightening cream aimed at African American womenB. A company promoting Latino jazz musicalsC. A firm producing highly cost-effective and durable computers to attract middle-class consumersD. A famous restaurant in Singapore that specializes in Oriental foodE. A Japanese to English translation software

Which of the following is true regarding the stages of international marketing involvement? A. A firm essentially progresses through the stages in a linear order.B. The international marketing stage is a direct result of temporary surpluses caused by variations in production levels or demand.C. A larger home market with a smaller production base favors internationalization.D. A firm may be in more than one stage simultaneously.E. At the global marketing level, a firm focuses on market segmentation based on geographical borders.

Which of the following political actions is most likely to favor international marketing? A. Placing trade embargo on Cuba owing to widespread political instability in the countryB. The U.S. government placing a trade ban on Libya owing to rampant terrorismC. Paraguay imposing low tariffs and tax rates on manufacturing industriesD. Tariff hike for imports established by ChinaE. The U.S. government coupling human rights issues with foreign trade policy

Which of the following firms has a better chance of accelerating the internationalization process? A. A firm with key managers well networked internationallyB. A firm with more traditional manufacturing practicesC. A firm that primarily focuses all its operations and production capacities to meet the domestic market needsD. A firm that refrains from using the Internet as its major communication platformE. A firm with larger home markets and smaller production capacities

What is the most profound change for firms at the global marketing stage of internationalization? A. More than half of the multinational firm's revenue is generated from domestic markets.B. Sales to foreign markets are made as and when goods become available.C. Temporary surpluses marketed in foreign markets is the only element of internationalization.D. Companies treat the world, along with home market, as one market.E. Domestic demand always exceeds the firm's production capacity.

Maria Peron's company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages best characterizes the stage of international marketing involvement for Ms. Peron's company? A. Infrequent foreign marketingB. Test marketingC. No direct foreign marketingD. Internal marketingE. Global marketing

The most effective way to control the influence of ethnocentrism and the SRC is to: A. reduce interaction with culturally diverse audience.B. design products and services in a traditional manner.C. recognize their effects on our behavior.D. learn at least two foreign languages to understand the cultural differences.E. establish beneficial relations with the host country's government.

For a company at the _____ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions. A. domestic market extensionB. no direct foreign marketingC. global marketingD. internal marketingE. infrequent foreign marketing

In the context of stages of international marketing involvement, a company's products reaches a foreign market without any conscious effort on the part of a marketer during the _____. A. infrequent foreign marketing stageB. regular foreign marketing stageC. no direct foreign marketing stageD. international marketing stageE. global marketing stage

Which of the following is true of firms at the international marketing stage of marketing involvement? A. The primary focus of operations and production is to service domestic market needs.B. As domestic demand increases and absorbs surpluses, foreign sales activity is reduced or even withdrawn.C. Profit expectations from foreign markets are seen primarily as a bonus in addition to regular domestic profits.D. Planning generally entails both marketing and production of goods outside the home market.E. The firms treat the world, including the home market, as one market.

In which of the following stages of international marketing involvement do companies primarily focus all their operations and production to service domestic market needs, even though they have a permanent productive capacity devoted to the production of goods to be marketed in foreign markets? A. No direct foreign marketingB. Internal marketingC. Regular foreign marketingD. International marketingE. Financial marketing

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. Which of the following should be the first-step to avoid the aforementioned errors? A. Redefining the problem without the SRC influenceB. Solving the problem for the optimum business goal situationC. Isolating the SRC influence in the problemD. Defining the business problem or goal in home-country cultural traits, habits, or normsE. Examining the isolated SRC influence to see how it complicates the problem

In the context of stages of international marketing involvement, if a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, then the marketer is most likely to be in the _____. A. infrequent foreign marketing stageB. regular foreign marketing stageC. no direct foreign marketing stageD. international marketing stageE. global marketing stage

Which of the following organizations seems better equipped for internationalization? A. A firm that sells its products only to those foreign customers who directly contact the firmB. A firm that has a production capacity that is much greater than home market demandC. A firm that focuses its production activities on meeting the demands in the home marketD. A firm that has a culturally diverse employee profile but few competitive offerings at the global levelE. A firm that has little intention of maintaining a continuous market representation

_____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions. A. XenocentrismB. HolismC. Self-reference criterionD. SegregationE. Orientalism

Political and legal forces, economic climate, and competition are some of the domestic environment's controllable factors. TRUEFALSE

Companies in the regular foreign marketing stage: A. fail to actively seek customers in international markets.B. market their products in international markets only when there is an extensive demand.C. do not, under any circumstance, adapt their products to meet the needs of individual foreign markets.D. lack permanent productive capacity that is devoted for production of goods and services to be marketed in international markets.E. primarily focus their operations and production to service domestic market needs.

The marketing tasks of an international marketer differs from that of a domestic marketer as the: A. international marketer has fewer uncontrollable elements to deal than a domestic marketer.B. level of technology and cultural forces are controllable elements for the international marketer.C. structure of distribution is an uncontrollable element for the international marketer.D. competitive structure is one of the controllable factors for an international marketer.E. international marketer is less concerned about geography and infrastructure than the domestic marketer.

Jefferson's, a firm that specializes in dog food and grooming products, has a very well-established domestic market. The company does not actively sell its products outside national borders but provides goods to customers who contact them directly or place orders with them through the Internet. Jefferson's is currently in the _____ stage of international marketing involvement. A. frequent foreign marketingB. active foreign marketingC. global marketingD. regular foreign marketingE. no direct foreign marketing