Psychology Questions
Explore questions in the Psychology category that you can ask Spark.E!
Why do antibrand communities tend to attract social idealists?a) To promote materialistic lifestyles.b) To express admiration for popular brands.c) To share a moral stance against certain companies.d) To encourage workplace frustrations.
After purchasing a new car, Rachel actively seeks information that challenges her decision to ensure she made the right choice. What concept is Rachel demonstrating? a) Confirmation bias b) Ambiguity of feedback c) Expectancy disconfirmation theory d) Equity theory
In the context of value-expressive influence, what does the individual believe the purchase or use of a particular brand will achieve?a) Satisfying others' expectationsb) Enhancing the individual's imagec) Possessing idealized characteristicsd) Admiration or respect from others
Kevin is considering purchasing a new camera. As a photography enthusiast, he spends considerable time researching and comparing features. What factors may influence Kevin's decision-making process?a) Limited cognitive resources b) Time pressure c) Expertise d) Low motivation
Sarah usually buys her favorite brand of toothpaste without considering other options. What type of decision-making strategy is Sarah using? a) Affective decision b) Price-based strategy c) Brand-based strategy d) Lexicographic rule
Emma is choosing between two laptops. She considers the importance of each attribute and evaluates each brand on all relevant attributes. What type of decision rule is Emma applying? a) Lexicographic rule b) Additive difference rule c) Weighted additive rule d) Simple additive rule
Maria is shopping for a gift and chooses a perfume because it brings back fond memories. What type of decision-making is Maria engaged in? a) Affective decision b) Habitual purchase c) Price-based strategy d) Lexicographic rule
A car commercial emphasizes safety features, fuel efficiency, and positive customer reviews. What message characteristic is the advertisement focusing on? a) Repetition b) Comparative ads c) Emotional appeal d) Drawing conclusions
What distinguishes aspirational reference groups from membership reference groups?a) Aspirational groups consist of known individuals, while membership groups involve admired figures.b) Aspirational groups involve people the consumer knows, while membership groups consist of admired figures.c) Aspirational groups are based on shared connections, while membership groups focus on idealized figures.d) Aspirational groups involve admired figures, while membership groups involve people who belong to the same groups as the consumer.
Emily is planning to buy a new laptop for her graphic design work. She reaches out to her friends who are graphic designers to get recommendations on reliable brands and their performance. What type of reference group influence is Emily demonstrating?a) Utilitarian influenceb) Informational influencec) Value-expressive influenced) Aspirational influence
After purchasing a new car, Chris actively seeks information that supports his decision and ignores any negative reviews. What concept is Chris demonstrating? a) Confirmation bias b) Ambiguity of feedback c) Satisfaction theory d) Expectancy disconfirmation theory
Alex sees a new smartphone on the market and assumes it's of high quality because it's from a well-known and reputable brand. What heuristic is Alex using? a) Availability heuristic b) Representativeness heuristic c) Simulation heuristic d) Consensus heuristic
John is shopping for a new smartphone. Due to time constraints, he quickly compares prices and chooses the one with the lowest cost. What factors influence John's decision-making? a) High motivation and expertise b) Low motivation and limited cognitive resources c) High motivation and limited cognitive resources d) Low motivation and high expertise
Mike is a tech expert and thoroughly researches before buying any electronic device. What is likely to influence Mike's decision-making process? a) Low motivation b) High expertisec) Limited cognitive resourcesd) Shortage of time
Jessica is choosing a new laptop and sets a minimum requirement for RAM. She eliminates any laptops below this threshold. What noncompensatory rule is Jessica using? a) Elimination-by-aspects rule b) Conjunctive rule c) Disjunctive rule d) Additive difference rule
Susan always buys the same brand of laundry detergent without actively considering other options. What type of low-effort decision-making is Susan demonstrating? a) Habitual buying b) Variety seeking c) Impulse purchased) Affective decision
Mark is considering buying a new blender and recalls seeing multiple advertisements for a specific brand. He assumes that this brand must be reliable. What heuristic is Mark relying on? a) Consensus heuristic b) Availability heuristic c) Simulation heuristic d) Representativeness heuristic
Tim is told that his flight left on time, while his friend Lisa is informed of a delay. Who is more likely to be upset, according to the simulation heuristic? a) Tim b) Lisa c) Both equally d) Neither, as the outcome is known
Tom is at the grocery store and quickly grabs a familiar brand of cereal without evaluating other options. What type of decision-making strategy is Tom using? a) Affective decision b) Price-based strategy c) Brand-based strategy d) Lexicographic rule
Jenny is choosing a hotel for her vacation and sets a minimum rating for cleanliness. She eliminates any hotel below this rating. What noncompensatory rule is Jenny using? a) Lexicographic rule b) Elimination-by-aspects rule c) Conjunctive rule d) Disjunctive rule