English Questions

Which of the following pricing objectives sets prices to recover cash as quickly as possible?

A single leader who controls and organizes a marketing channel is called a

Most marketing channels have marketing intermediaries. A marketing intermediary's role is to

To expand the number of its retail outlets in the Washington, D.C., area, the Dress Barn bought out a small chain of women's apparel stores in northern Virginia. This type of integration is called

For most products, a(n) ____ relationship exists between the price of a particular product and the quantity demanded.

The marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline, and they will not change the current marketing strategy. This method of deletion is called

A firm operating below the breakeven point is operating

All of the following are major steps in developing a new product except

Stacey and Evan are preparing budgets for a new product as well as finalizing plans for the full-scale marketing and manufacturing of the new Genie-Vac. They are in the ____ phase of the new-product development process.

When businesses charge the highest possible price that customers who really want the new product will pay, they are using

Having products available when the customer wants them is called

Advertisements for Suave shampoos emphasize that other shampoos may cost more but don't work any better than Suave. In this example, Suave is competing on the basis of

If Ford adds a driver-side sliding door, side-impact airbags, and a small television with DVD player to its Freestar van, it is differentiating its product based on

Coca-Cola has expanded to Diet Coke, Cherry Coke, and Caffeine-free Coke, to name a few. These are examples of

One of Westin, Inc.'s objectives is to achieve a 25-percent return on its overall sales. This is an example of a ____ pricing objective.

Advertising, personal selling, sales promotion, and public relations are called

Which of the following sales compensation plans seems to work best for new salespeople?

The process of putting one's thoughts (meaning) into signs (symbols) is called

During a one-minute television ad for Nike, the National Weather Service interrupts to announce a flash flood warning for Cook and Lake counties. Such an occurrence is an example of ____ in the communication process.

Advertising that promotes organizational images or ideas is ____ advertising.