Business Questions
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When writing direct-mail advertising letters, the account executive responsible for promoting a team in the National Hockey League should
A vital promotional technique for entertainment marketing is the use of
Which is the most appropriate promotional medium for a local hardware store?
One reason it is important for professional sport/event organizations to develop advance ticket sales plans is because the generated revenue helps organizations to
When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?
Since generated revenue helps organizations, it is important for professional sports or event organizations to develop advance ticket sales plans to accomplish which goal?
Which media vehicle might a sports or an event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area?
When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
When an advertiser wants to reach specific target markets, which type of print medium would be most cost-effective?
A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information?
Which of the following is an example of a celebrity endorsing an event simply by being associated with it:
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
What might a sports organization offer a business to encourage that business to sponsor an event?
The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain
The ultimate purpose of branding in sport/event marketing is to
What should be included in an event program if it is longer than four pages?
Which of the following is an example of a licensed product:
A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of