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Explore questions in the Business category that you can ask Spark.E!

-try to get the answer that we want, instead of lessen error-did research, but it has pre-designed answer
plan that will be used to address the research problem, question, hypothesis*guide research process*outlines how data will be collected
asking individuals a series of questions about the topic under study-one-on-one asking questions-questionnaire-internet and e-mail-who/when/where/what/how questions can be asked to participants
data collection methods that provide results that can be converted to numbers and analyzed
most common approach for causal research
*research designprove a cause and effect relationship
included only when the researcher has reason to suspect, or "conjecture," an answer to a particular research question
observe their behaviors or observe the result of their behaviors*more preferable = observe results
-smaller-more accesible-statistically match population-comes from population
involves conducting an experiment in a real-world setting
two items thought to be part of aural relationship vary or change together-in the same direction hypothesizede.g. increase in ad spending = increase in the sales of snow shovels
2 variables appear to be related tho actually changes happened because of other factors
better understanding of a situation or phenomenon*of marketplace and consumers*to develop more effective marketing strategies
-gain better understanding of a situation or phenomenon-investigate an opportunity-understand or address one or more problems that may be negatively impacting the firm
casual research : ensure that relationship is truly cause and effect-not just a coincidence or...
springboard for developing research questions and hypotheses
provide higher level of info*longer*higher cost
related to timing issues*cause must precede or occur at the same time as the effect
research conducted during the new product development process
questions who, what, when, where and how in describing the characteristics of consumers, brands, and other marketing phenomena

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