Business Questions
Explore questions in the Business category that you can ask Spark.E!
used prior to survey research to help researcher get enough info to ask appropriate questions int he survey questionnaire
careful, detailed, sample examinations of the knowledge, perception, attitudes, and opinions sod members of various publics
method of gaining an in-depth understanding of an audience without the rigor of more formal, scientific research methods
char (age/sex/occupation) of people responding to the survey that help a practitioner classify them into one or more publics
researcher can control ,any outside stimuli that might contaminate the results of the study
very little PR research is done in a controlled lab setting
u can't generalize the info to the larger group from which the focus group is drawn
necessary to be successful *ability to keep comprehensive and accurate records*can produce critical info at a moment's nice for use inside and outside their org
most effective way to sees the characteristics of publics in a form that allows the data to be used n planning and evaluating PR efforts
most widely used technique for preliminary research is the
small number of people who share some demographic characteristics-interviewed-open-ednd questions to encourage interaction-probed-assembled only once
survey should provide a way to separate publics, rather than lump them together into one mass
-use objectives/strategies and response-to measure techniques-get results
communication to target publics through-open system response/policy/structure-closed system response/campaigns/projects
must be informed at every stage by research data-early identification = scan environment for potential issues-which issue has greatest impact
what can make PR be more effective*contribute to better understanding between publics and org
research method that allows the researcher to systematically code and thereby quantify the verbal content of written or transcribed messages
help identify issues before they become problems and suggest alternative courses of actions-formed for a specified length of time (duration of a campaign)-internal/external committees-decision makers-opinion makers
1 PR needs2. identify publics and issues3. info needs and sources defined4. facts assembled/publics sampled/ issues monitored5. info assembled for target publics
research that has already been done by someone else-news paper-hospital records-