Business Questions
Explore questions in the Business category that you can ask Spark.E!
the theory of probability is the basis of*used in sampling
to respond properly, construct communication strategies for 2 groups of people w very strong but opposite opinions
test effects of a message in a more authentic setting
-more than describing a public-describe/infer the char of people not included in the specific group from which the info was obtained-select a relatively small number who represent a larger population (sampling)-using _____, infer char of a very large public from sample
-elicit info that individuals might not otherwise volunteer-in person/telephone
sacrifices a great deal of control over the setting to obtain reactions in a real environment
informal research = ______because it is nonscientific and often done as background research
gathering info,typically classified as either formal / informal
use a schedule of questions with specific response choices (yes/no/multiple choice)
can't produce the data needed within a short time of notice
research is not always scientific or highly structured
ensured that subjects' responses were based on the message being studied-not on the other stimuli that might be in a normal environment
used to describe something-particular group of people-demographic profile (average age,sex, education, experience)-actual numbers, percentages, average
take place in carefully controlled environments designed to minimize outside effects
___ principle still applies to database*when creating databases,think about-what info will be needed-in what form-when the info is created and stored in the first place
responses to those questions a practitioner raises concerning the attitudes and perceptions of certain publics about critical issues
provides a method of systematic observation e.g. analysis of news clippings-analyze content of chatrooms --> analyze for quantity and quality coverage-analyze annual reports of competitors to discover strategic plans
individuals who are ____ in the community,industry, or org at as ____ for PR practitioner
public relations efforts, divide survey data into 2 types
experimental research is generally divided into 2 categories