Business Questions
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49. _____ is defined as the personal communication of information to persuade a prospective customer to buy something that satisfies his/her needs. A. Marketing.B. Personal selling.C. Promotion.D. Public relations.E. Advertising.
65. The person who phoned Howard last night to ask him if he might be interested in adding HBO and Cinemax to his current television cable system would be classified as a(n): A. detail salesperson.B. retail salesperson.C. order-taker.D. account representative.E. sales engineer.
48. Which of the following falls within the definition of "place"? A. Promotional allowances.B. Returns.C. Image.D. Inventory.E. Customer service.
54. According to the _____, salespeople should unselfishly treat others as they would like to be treated. A. Pareto Principle of Selling.B. Principle of Reciprocity.C. Fairplay Rule of Selling.D. Golden Rule of Personal Selling.E. Equity Theory of Selling.
51. According to Gallup, which of the following was rated the lowest-rated job category based on perceived honesty and ethical standards from 1977 to 2001? A. Used car salespeople.B. Insurance salespeople.C. Advertising practitioners.D. Mortgage brokers.E. Financial advisers
46. According to the text, the traditional definition of personal selling includes all of the following EXCEPT: A. providing customers with information.B. communication between buyer and seller.C. providing after-the-sale service.D. persuading a prospective customer to buy.E. explaining the best-selling philosophy of the 21st century.
39. Identify the correct statement about the importance of salespeople and selling.A. Salespeople are responsible for the success of new products, but have little to do with keeping existing products in the marketplace.B. Salespeople are responsible for keeping existing products in the marketplace, but have little to do with the success of new products.C. Only the medical profession generates more revenue in our economy than the selling profession.D. Salespeople have a direct impact on the opening of new businesses and whether that business is successful.E. Only the legal profession generates more revenue in our economy than the selling profession.
24. Relationship selling is the creation of customer loyalty.
53. A newer definition of _____ defines it as the personal communication of information to unselfishly persuade a prospective customer to buy something that satisfies that individual's needs. A. integrated marketing communications.B. dyadic communications.C. personal selling.D. transactional marketing.E. relationship marketing.
27. As manager of a sales territory, a salesperson is responsible for providing solutions to customers' problems.
45. Which of the following falls in the category, "place" in the marketing mix? A. Wholesalers.B. Brand name.C. Promotional allowances.D. Trade shows.E. Features.
42. Which of the following terms describes a bundle of tangible and intangible attributes, including packaging, color, brand and even the reputation of the seller?A. Price.B. Good.C. Product.D. Service.E. Distribution.
22. If you fail to realize success, your own prejudices can be the cause by throwing an invisible barrier across your path.
20. Patience is the most difficult trait for a salesperson to develop.
30. Selling is both an art and a science.
26. Salespeople need not increase sales in old accounts if they are generating a sufficient number of new customers.
28. While salespeople typically provide many services for their customers, returning damaged merchandise is not one of them.
31. Many selling skills cannot be learned from a textbook, but must be developed through practice, just like tennis.
38. The last step in the sales process is the close.
19. Today's salesperson needs personal characteristics that allow for true caring for customers.
