Business Questions
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46) The best system that can tell a manager a great deal of information about what has happened in the past is the:A) Marketing research system.B) Marketing intelligence system.C) Internal reporting system.D) Decision support system.
In future scenario planning, the ____________ becomes the guiding star
38) Which of the MIS systems uses both informal and formal information-gathering procedures? Informal information-gathering procedures involve activities such as scanning newspapers, magazines, and trade publications.A) Marketing intelligence systemB) External environment reports systemC) Internal reports systemD) Consumer information support system
34) The components of the marketing information system does not include:A) A consumer information support system.B) A marketing intelligence system.C) A marketing decision support system.D) An internal reports system.
19) Tracking variables on how well products are performing in the marketplace is an example of what use of marketing research?A) Market monitoringB) Marketing metricsC) Marketing analyticsD) Marketing performance
Value alignment is ___________ when considering business combinations or partners
Business combinations work best when partners do not ________ each other's _____________
43) Which of the following MIS components uses tools such as break-even analysis, regression models, and linear programming?A) Internal reporting systemB) Marketing research systemC) Marketing intelligence systemD) Decision support system
Scenario planning often relies on _______ _______ ; an enhancement is to use futurists who have a successful track record
According to the American marketing association, marketing research links
35) The ________ that gathers data generated from information such as orders, billing, receivables, and inventory levels, etc., is called the:A) consumer information support systemB) internal reports systemC) marketing research systemD) decision support system
24) Improving our understanding of ________ entails conducting research to expand our knowledge of marketing.A) the marketing conceptB) the marketing planning processC) the market mix processD) the marketing process
44) Which of the following is NOT a subsystem of a management information system?A) Manufacturing information systemB) Accounting information systemC) Financial information systemD) Marketing information system
21) High gasoline prices and concerns about fossil emissions bothered consumers, so Toyota developed the Prius. This is an example of what use of marketing research?A) Generating potential marketing actionsB) Identifying potential marketing segmentsC) Identifying marketing opportunities and problemsD) Identifying market problems and marketing actions
41) The ________ goes on continuously and searches a broad range of information sources to bring pertinent information to decision makers.A) consumer information support systemB) marketing research systemC) marketing intelligence systemD) decision support system
39) The ________ is the marketing information system component that provides studies conducted for specific situations facing the company.A) marketing research systemB) marketing intelligence systemC) consumer information support systemD) decision support system
Strategic management is essentially the process of __________ planning with a focus on making _________ choices.
33) A ________ is a structure consisting of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.A) customer relationship management systemB) sales information management systemC) marketing relationship management systemD) marketing information systemAnswer: D
23) If we think of actions as strategies, what actions are required to satisfy the wants and needs of a market?A) Selecting a target market and designing a marketing mixB) Selecting a target market and designing a promotion mixC) Selecting global and domestic markets and distribution strategiesD) Selecting global markets and designing promotional strategies
AACSB: Application of knowledge8) Creating the proper mix of product/service, price, promotion, and distribution for a market begins with:A) Selecting the global market strategies and targets.B) Selecting the segment of the market as a company's target.C) Creating promotion for the target market..D) Incentives to allow a large percentage of the target market to purchase goods and services from the company.