Business Questions
Explore questions in the Business category that you can ask Spark.E!
9. What does the immediate environment of a firm refer to
When was the last time you listed all the criteria or _______________ and considered all the _______________ options when making a decision? CONSTRAIN / ALTERNATE
Test causal relationship between variables?A-Hypothesis-testing research B-Descriptive research studies C-Diagnostic research studies D-All
5. What do the terms firm, company, business, organisation and enterprise refer to
The Characteristics of a good research question?A-Non feasible B-Difficult C-Ethical D-Mysterious
42) Which of the following components of the MIS contains information that is generally insufficient for many marketing decisions, but is a source of extreme detail on both revenues and costs that can be invaluable in making decisions?A) Internal reporting systemB) Marketing research systemC) Marketing intelligence systemD) Decision support system
36) The role of the MIS is to ________ to the decision makers in a form and at a time when they can use it for decision making.A) determine decision makers' information needs and distribute that informationB) deterimine decision makers' information needs, analyze the information, and distribute that informationC) determine decision makers' information needs, acquire the needed information, and distribute that informationD) analyze decision makers' information needs, distribute the needed information, and provide guidance on that information
27) A great deal of marketing research is conducted to determine the size of various market segments. Not only are managers interested in knowing the size of a market segment but also:A) If that segment is shrinking and why competitors did not fulfill the wants and needs of that segment.B) If that segment is growing and how well competitors are fulfilling the needs of that segment.C) If that segment is growing and how well competitors are fulfilling the wants and needs of that segment.D) If that segment is growing or shrinking and how well competitors are fulfilling the wants and needs of that segment.
The implicit rules of an online community can often be found in a post titles "rules, policies, guidelines, etiquette or moderation"True or False?
A researcher who goes through a consumers garbage is conducting observational research that isA. DirectB. IndirectC. InventedD. High tech
With word associations, faster responses to test words indicateA. Weaker associationsB. Stronger associationsC. Unfamilair Stimuli
29) When a revolutionary new product is created, marketers use research to determine the "value" consumers perceive in the new product. The main use of this type of research would be related to:A) Product research.B) Pricing research.C) Promotion research.D) Distribution research.
45) Determiniing decision makers' information needs, acquiring the needed information, and distributing that information to the decision makers in a form, and at a time when they can use it for decision-making describes:A) The role of internal reporting systems.B) The role of marketing information systems.C) The role of market research systems.D) The role of market intelligence systems.
Action standards should be decided on ___ data collectionA. BeforeB. DuringC. After
28) Maritz Research's New Vehicle Customer Study includes data collected over several years, and in recent years it has studied hybrids. Its market analysts know why drivers purchase hybrids, what makes them satisfied, what their expectations are for gas mileage, and preferences for alternative fuels. The main use of this type of research would be related to:A) Product research.B) Pricing research.C) Promotion research.D) Distribution research.
Focus Group moderators should have each of the following characteristics exceptA. PersonalB. JudgementalC. Excellent ListenerD. High energy level
Each position in a company needs to have a clear ______________ and the authority to act commensurate with that _________________
When formulating a marketing strategy, a company uses marketing research to account for trends in
The customer information module of an MIS typically includes all the following exceptA. Who uses the product B. Where the customer buys the productC. How often the customer buys the productD. Unemployment information
46) The best system that can tell a manager a great deal of information about what has happened in the past is the:A) Marketing research system.B) Marketing intelligence system.C) Internal reporting system.D) Decision support system.