Advertising Questions

Among the criticisms of advertising is its ______, the fact that ads are everywhere—in schools, on sidewalks, even in the sky.

T/F: Toxic content is online advertising that offends potential customers.

Creating advertising to appeal to consumer groups of varying lifestyles, attitudes, values, and behavior patterns is defined as

Which department is typically headed by an account executive who serves as liaison between agency and client?

T/F: False advertising and puffery are essentially the same.

T/F: The listening public was outraged when radio station WEAF began airing commercials in 1922.

Which department makes the decisions about where and when to place ads and then buys the appropriate time or space?

Mediated messages paid for by and identified with a business or institution that seeks to increase the likelihood that those who consume those messages will act or think as the advertiser wishes are known as

Placement of advertising in media is compensated through a ______, typically 15 percent of the cost of the time, or space.

When most brands in a given product category are essentially the same, they are called ______ products.

In the early days of radio—from the 1920s until well after World War II—programming was

Reacting to increasing public criticism and FTC scrutiny in the 1970s, the ad industry established the ______ to monitor potentially deceptive advertising.

T/F: The industry's own research shows that fewer TV commercials results in greater program and commercial success.

T/F: Ads touting a "midnight madness sale" or "back-to-school sale" are examples of promotional retail advertising.

Which department develops advertisements from ideas to ads?

One of the difficult issues in the regulation of advertising is finding the line between false or deceptive advertising and ______, that little lie that makes advertising more entertaining than it might otherwise be.

A product's ______ is what sets it apart from other brands in the same product category.