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Select all that applyWhich of the following should be taken into consideration when determining a promotion mix budget? (Check all that apply.)Multiple select question.The geographic location of the firm's customersThe level of competition in the industryThe types of products being sold by the firmThe size of the company's sales forceThe number of media outlets available in the area

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In order to be effective in maintaining customer loyalty, direct marketers should always _____.

A firm decides to coordinate the various promotion mix elements in order to provide its consumers with a clear and consistent message about its products. This firm is engaged in _____.

Select all that applyWhich of the following are elements of the promotion mix? (Check all that apply.)Multiple select question.Public relationsEmployee trainingPersonal sellingSales promotionDeliveryAdvertising

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