Uncategorized Questions

Suppose that, in 2022, GDP in the Republic of Rowdy Roustabouts was $168. Moreover, suppose that consumption expenditures were $26, investment spending was $21, and government expenditures were $4. Finally, assume that tax receipts were $20.Calculate public saving for the RRR in 2022.

Consuelo deposits $7 in her checking account and also pays off $10 of her student loan debt. She also pays off $2 of credit card debt. By how much does this increase Consuelo's net worth?

T/F the percentage of sales method wrongly view sales as the cause of promotion rather than as a result

Which of the following helps companies in setting sales force size?

As real interest rates rise, the costs of investment that firms face [ Select ] ["rise", "fall"] . Therefore, investment spending will tend to [ Select ] ["increase", "decrease"] . This means that, in financial markets, the investment curve slopes [ Select ] ["downwards", "upwards"] .

How does a small search engine compete against global powerhouses? It finds a unique place. That's the strategy of DuckDuckGo, a plucky search engine that has carved out its own special market space. DuckDuckGo is an example of a ________.

You receive a report that 68% of your target market has been exposed to ur ad....

Which of the following message execution styles is used in an advertisement where stay-at-home dads talk about a product that controls odor?

Personal selling is the ________ arm of the promotion mix.

For some companies, digital marketing serves as a(n) ________ for companies which sell purely digital products and typically deliver value to consumers entirely via online or mobile platforms.

Melissa Price is a member of the sales force at Urban Fashions, a Houston-based manufacturer of women's apparel. Melissa is preparing for a first meeting with a wholesaler who is a potential customer. She is learning as much as she can about her prospect and his organization. Melissa is in the ________ step of the personal selling process.

An ad for men's cologne highlighted a sailor applying the cologne and a mermaid chasing the ship. What type of execution style are they using?

Karan received a digital coupon delivered to her smartphone when she passed by a coffee shop in the mall. This is an example of ________.

T/F: Digital marketing gives consumers the ability to respond immediately to purchase a product or service.

T/F: All companies must have salespeople.

Which term refers to the general idea that will be communicated to consumers through an advertisement?

_______ involves interactions between salespeople and individual customers.

Delia's is a clothing retailer that targets teenage girls. The company runs coordinated promotions for its catalogs, website, and retail outlets. It uses the same models in its catalog, print ads, and website. Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Delia's is using ________.

________ are detailed, nuanced, and tangible representations of prototypical consumers to be targeted by the digital campaign.

Activities designed to engage the company's various publics and build good relations with them are called ________