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What can managers do to make the best use of situations in which consumers are most receptive to marketing communications?They can opt for only those media vehicles that charge in bulk for all ads placed in them.They can place their ads in appropriate media contexts to enhance the ads' effectiveness.They will place their ads in all media outlets, favorable or unfavorable, since exposure will always generate interest.They will refrain from pulling their ads even when the content is negative to their industry or company.
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