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The resource-based view of competitive advantage states that for a firm to maintain sustainable competitive advantage it must control a set of exploitable resources that have four critical characteristics. What are these characteristics?a. inventory turns, high margins, long account payable periods, brand building relationshipsb. operational effectiveness, strategic positioning, scale, distribution channelsc. rareness, value, imperfect imitability, non substitutabilityd. a website, an app, cloud-based systems, a savvy technology staffe. low margin, high delivery, infrastructure, customizable
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