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The Boston Consulting Group's matrix is based on thea.idea that a firm's market share and market attractiveness are the important factors for a marketing strategy.b.assumption that a firm's actions have a profitable impact on marketing strategy.c.philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.d.idea that a product's market growth rate and market attractiveness determine the marketing strategy.e.business position and market attractiveness of the firm.
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