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Sự cạnh tranh của các doanh nghiệp trên thị trường làm cho chất lượng sản phẩm của doanh nghiệp bị ảnh hưởng. Nếu sản phẩm của đối thủ cạnh tranh có chất lượng cao, sản phẩm của doanh nghiệp sẽ bị đánh giá trên cơ sở so sánh với những sản phẩm đó. Đây là ví dụ về sự ảnh hưởng của yếu tố nào đến chất lượng sản phẩm?

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