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Quản trị danh mục sản phẩm; quản trị thương hiệu; quản trị bao bì; quản trị dịch vụ hỗ trợ tiêu thụ;... cung ứng cho thị trường mục tiêu những sản phẩm chứa đựng các lợi ích, công dụng phù hợp với cầu thị trường và có khả năng cạnh tranh; thuộc thành phần nào của chiến lược thị trường - sản phẩm?
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