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Procter & Gamble (the maker of Bounty, Crest, and Tide) was the first company to focus attention on winning the first moment of truth--the first three to seven seconds it takes shoppers to make up their minds about considering, comparing, and/or selecting a product from the retailer's shelves. To do this, Procter & Gamble marketing managers focus on:A. In-store advertising and packagingCPM--cost per thousand impressionsB. Intensive distributionC. Big box storesD. CPM--cost per thousand impressionsE. Discount stores
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