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In cross-cultural research is researchers try to impose a test designed for one cultural context to another context. Cross-cultural psychology includes the ideas of emic (cultural uniqueness) and etic (cross-cultural universality). Imposed etic occurs when we assume an idea or technique that works in one cultural context will work in another. An example of this in attachment research is in the use of babies' response to reunion with the caregiver in the Strange Situation. In Britain and the US, lack of affection on reunion may indicate an avoidant attachment. But in Germany such behaviour would be more likely interpreted as independence rather than insecurity. Therefore, that part of the Strange Situation may not work in Germany. strength or weakness?

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