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Frito-Lay produces more than 20 varieties of chips. Suppose a retail store offers to stock five of Frito-Lay chips products in each store across the country. Which marketing research technique would you recommend Frito-Lay use to determine the optimal variety of chips to stock in each store?A. Cross tabsB. Analysis of varianceC. Regression analysisD. TURF analysisE. Conjoint analysis
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