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Customer focus seeks ways to meet customers' needs. TRUE/FALSE

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- A notable female ruler of Ndongo (located near present-dayAngola), she ruled from c. 1624-1663 and resisted Europeandomination of her kingdom.- During her reign, the kingdom experienced great conflict, both from aggressive African neighbors and from the Portuguese.- Many African states along the Central Africa coastline were engaged in the trade of African slaves. Demand for slave labor in the Portuguese colony of Brazil resulted in their desire to establish economic and territorial control along the Central Africa coast.- This person was looking to avoid the destruction that resulted from slave raids, allied her kingdom with Portugal and in the process converted to Christianity.- The alliance was short-lived, and she fled west and established a new state at Matamba, which over time became a significant commercial state in the Central African interior.

- The changing nature of trade and business, most notably thecreation of a global economy, in this period was known as....- Beginning in Europe in the early 1500s, nations competed to expand their empires overseas.- The establishment of large colonial empires generated great wealth for many European nations and led to the establishment of new business practices, includingjoint-stock companies.- As population increased in the 16th and 17th centuries, demand for goods also increased, which led to the worldwide circulation of silver (from the Americas).

- A commercial venture that spurred exploration by bringing togethermany investors and merchants in order to minimize the risksand costs of the investment.- Privately held, with government support (i.e., a government charter).- Shares/stock were bought by individuals, and the shared investment was used to buy ships and finance trade.- Two of the most profitable companies were the Dutch East India Company, which established a monopoly over the spice trade (by securing trade routes to Indonesia), and the British East India Company.- Were a significant part of mercantilism in that they played the role of bringing raw materials and resources back to the mother country.

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