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Đặc điểm cá nhân của khách hàng có thể ảnh hưởng đến chất lượng sản phẩm. Chẳng hạn như thu nhập của khách hàng có thể làm cho khách hàng có những mong muốn cụ thể về chất lượng sản phẩm, từ đó họ có thể có đánh giá cao hoặc đánh giá thấp về chất lượng của một sản phẩm nào đó. Đây là ví dụ về sự ảnh hưởng của yếu tố nào đến chất lượng sản phẩm?

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