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All of the following are mentioned in the text as distinct steps necessary to translate the generalized market segment offer into the specific message delivered by individual salespersons to individual customers EXCEPT:a.) Salespeople and sales managers must analyze the specific customer needs and competitive threats at their accounts.b.) Salespeople must translate the core strategy statements into specific benefits for their accounts.c.) Salespeople must be prepared to answer objections and sell against strong competition.d.) Salespeople must be willing to make unethical decisions to compete against strong competition.
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