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After graduating from college with a degree in 13th Century Russian poetry, Bob started a lawn care business. He had some wealthy clients and wanted more, so he had an idea. When he visited rich people's houses to collect the money he was owed, Bob handed them a card and said, "If you post this message on your social media where your friends will see it, you'll get a 10 percent discount on your next appointment." Bob knew rich people liked to save money. The card read, "Wow! Come see my yard at (insert address). I used Bob's Lawn Care and they do spectacular work at reasonable prices. Call or text them at 800-888-8989." What must any client who posts the message to do meet Federal Trade Commission requirements?

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