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According to a study published last November, two out of five consumers say that the publications they see on social media ,etworks (espacially Instagram) influence them in some way in the purchase of fashion products. From the point of view of factors affecting the consumer purchase decision process, the communication activities carried out by fashion brands on social networks are considered:a) An internal factor that influences consumer behaviourb) An external factor that influences consumer behaviourc) Post-purchase evaluation factor that influences consumer behaviourd) Situational factor that influences consumer behaviour

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