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Les différents niveaux du produit sont:a. bénéfice central, produit basique, attribut attendu par les acheteurs, attributs qui dépassent les attentes, futures versions du produitb. bénéfice basique, produit central, attribut connu par les acheteurs, attributs nouveau, futures versions du produitc. noyau central, produit simplifié, attribut attendu par les acheteurs, attributs qui dépassent les attentes, futures versions du produitd. bénéfice attendu, produit central, attribut basique, attributs qui dépassent les attentes, futures versions du produit

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