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Trouver un modèle économique viable avec des subventions de l'Etat. Les éditions numériques ne permettent pas de combler les déficiences des tirages papiers. Ainsi, le passage au numérique suppose une polyvalence du personnel (il faut savoir faire une vidéo,...). Les info-médiaires bénéficient d'un savoir-faire, Google adsens est une régie publicitaire avec des journaux de presse. Comme le Monde qui passe par Google adsens.Par ailleurs, le marché publicitaire est fluctuant, d'autant plus que les infomédiaires en bénéficient et que les éditeurs de presse doivent lutter contre les bloqueurs de publicité et les refus des cookies. Certains mettent en place des cookies walls.

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