Business Questions
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Unilever's new-concept center is situated in downtown Shanghai, China, attracting hundreds of eager volunteers to test the firm's latest product innovations on-site while Unilever researchers monitor consumer reactions. In this example, Unilever is trying to reap the benefits of
In Michael Porter's diamond framework, ________ conditions describe a country's endowments in terms of natural, human, and other resources.
What do banks ask from businesses before lending them money?
what are the 2 advantages of using 'number of people employed' as a method of measuring the size of the business?
what measure of association is used for 2 true dichotomy variables
what measure of association is used for 2 interval/ratio variables
what are some examples of multiple linear regressions in SPSS
what measure of association is used for 1 true dichotomy variable and 1 interval/ratio variable
2 main methods of data collection in qualitative research
Why is creating desirable experiences important in relationship marketing?
A firm's marketing mix consists of -a) product, price, premium, placeb) promotion, premium, product, practicec) product, promotion, price, practiced) product, price, promotion, and place
All of the following are advantages of a sole proprietorship except -a) Ease of starting and ending the businessb) Unlimited Liabilityc) Being your own bossd) Pride of ownership
Typically, the seed money that a company gets off the ground comes from the founders' own pockets -a) bootstrappingb) venture capitalc) crowdfundingd) business angel
According to the textbook, the three important things that a business can do to prepare for growth are ________.A) plan for growth, adopt a growth-oriented business model, and stay committed to a core strategyB) appreciate the nature of business growth, stay committed to a core strategy, and plan for growthC) develop a viral marketing campaign, stay committed to a core strategy, and adopt a growth oriented business modelD) develop business partnerships, diversify beyond the company's core strategy, and appreciate the nature of business growthE) retain or hire one or more business growth consultants, diversify beyond the company's core strategy, and plan for growth
Which of the following is the correct sequence of events to the process of selecting a target market and position strategy -a) craft a segmented positioning strategy, select a target market, segment the marketb) craft a unique positioning strategy, select a target market, segment the marketc) craft a expenaded positioning strategy, select a target market, segment the marketd) craft a unique positioning strategy, select a segment market, target the market
_____________is the form of business organization involving one persona) friends and familyb) general partnerc) street vendord) sole proprietorship
Corporations are organized as either_______ corporations or _________corporationsA) permanent; temporary B) general; limited C) voluntary; statutory D) C; subchapter S E) regular; limited liability
which of the following was not identified in the texbook as a primary reason for firm growth?a. Economies of scale b. Capturing advantages from international markets c. Need to accommodate the growth of key customersd. Ability to attract and retain talented employees
in the lecture slides I showed the following picture as an example of _______________ marketing(Mr. Clean Image on the pedestrians walk, his bar is whiter than the other ones. Emphazising that it is more clean.)a. targetb. guerrillac. brandd. loyal
Star Labs Junior is a Seattle-based start up that targets elementary and middle school students who excel at chemistry and biology and who are interested in becoming bio engineers. Star Labs Junior is going after a(n) _________market.a) targetb) targetingc) marketd) niche