Business Questions

Which of the following is an example of ethnographic research?A) The marketing team at Amex Inc. conducts surveys through mail.B) The marketing team at ProValue Corp. analyzes information from its internal database.C) A researcher at Evans Inc. manipulates the variable of price and studies sales records. D) A researcher at Louis Inc. visits customers' homes to observe their daily routines. E) The research team at Hollis Inc. uses secondary data to draw inferences about the firm's customer service.

The objective of ________ research is to gather preliminary information that will help define the problem and suggest hypotheses.A) descriptiveB) exploratoryC) causalD) correctiveE) experimental

Ethnographic research essentially involves ________.A) experimental manipulationB) observation and interactionC) neuromarketing techniquesD) mechanical devices E) online tools and surveys

Which of the following is a quantitative approach to research?A) observational researchB) online focus groups C) ethnographic researchD) in-depth interviewsE) marketing surveys

Causal research is used to ________.A) test hypotheses about cause-and-effect relationshipsB) gather preliminary data to define problems and their underlying causesC) collect information on the demographics of customersD) collect information on the attitudes of consumersE) generate hypotheses about the causes of a marketing problem

Which of the following is true of competitive marketing intelligence?A) It can predict a firm's future but not the pattern of forces in the market. B) It cannot be collected from internal sources of a firm such as employees and sales force.C) It requires inside information from a competitors' internal database.D) It can be obtained from information that is available in the public domain.E) It can be obtained from online databases only through subscription and a fee.

Which of the following statements regarding marketing intelligence is true?A) Marketing intelligence typically involves sensitive and confidential information kept out of the public domain.B) The advantage of using competitive intelligence is negligible as it is based only on internal sources of data.C) All marketing intelligence inputs are available at no cost to all potential users.D) Marketing intelligence is the systematic collection and analysis of publicly available information.E) Marketing intelligence efforts are more focused on gaining insights into a firm's consumers rather than its competitors.

________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.A) Test marketingB) Marketing researchC) CommercializationD) Integrated marketingE) Exclusive distribution

which primary research method can only be quantitative

The initial function of a marketing information system is ________.A) generating insights from market consumption patterns B) analyzing the results of marketing research studiesC) evaluating information from internal and external sourcesD) assessing the information needs of a company E) hiring research firms to conduct market research

Which of the following demonstrates the real value of a company's marketing research and information system?A) the amount of data it generatesB) the variety of contact methods it usesC) the tools it uses to gather informationD) the quality of customer insights it providesE) the type of sampling plan it follows

Which of the following is true of a good marketing information system?A) It focuses solely on maximizing the amount of data generated irrespective of relevance.B) It typically uses only external sources of data in marketing research.C) It balances the information that a firm wishes to have with the information a firm actually needs. D) It goes out of its way to offer information about future plans of action that might not be very feasible or cost-effective.E) It eliminates the time-consuming task of assessing the information needs of a firm.

Afirm's marketing philosophy determines how strategic activities are used to achieve

A_ philosophy focuses on "pushing the product"

Andrew is considering two models of cars. The size, price, and options are identical. However, one model gets better gas mileage. This fact would be considered a(n):

The close relationship of business factors and family concerns in a family business are best described as

All of the following make up employee payroll tax EXCEPT

Ursula works within a large corporation. Her job is to take ideas and turn them into profitable products for the business. Ursula is a(n)

If a student copies a favorite CD and gives it away to a friend to use, the student is engaged in the theft of _____ property.

Geraldo often would rather go fishing than work his business. According to Stephen Spinelli and Robert Adams, which entrepreneurial characteristics does Geraldo lack?