Business Questions

The individual who controls the flow of information or access to important decision makers serves as the _____ in the buying center.A) userB) initiatorC) deciderD) influencerE) gatekeeper

A firm's _____ reflects the set of values, traditions, and customs that guide its employees' behavior.A) marketing strategyB) marketing planC) ethical climateD) demographicsE) organizational culture

What is the final stage in the business-to-business buying process?A) RFP processB) Vendor performance assessmentC) Order specificationD) Need recognitionE) Proposal analysis and supplier selection

The acronym RFP, when used by those involved in business-to-business buying, stands forA) Request For Pricing.B) Reorder For Products.C) Request For Products.D) Request For Proposals.E) Request For Performance.

_____ reflects the link between consumers' demand for a company's product and the company's purchase of necessary inputs to manufacture or assemble that particular product.A) Institutional purchasing demandB) DistributionC) Derived demandD) WholesalingE) Reselling demand

In B2B markets, _____ are firms that buy and reprocess products (a product is a good or service) before selling them again to the next buyer.A) manufacturersB) producersC) resellersD) institutionsE) governments

Was sind die Vorteile der Beteiligungsfinanzierung (Eigenfinanzierung)?

Wie ist die Stellung im Unternehmen bei Obligationen?

Wie ist die Stellung im Unternehmen bei Aktien?

which legislation makes the theft of trade secrets by foreign entities a federal crime in the united states

A _____ designates the maximum quantities of a product that may be brought into a country during a specified time period

among the means of foreign market entry, as the level of ______ potential increases, so does the financial commitment, risk, and marketing control

in china, where outside of major cities there are many unnavigable roads, foreign companies have to adapt their distirbution strategies. Thus, before entering such a market, a firm must investigate the economic...

companies that seek to sell their product globally often look for ____ consumers, those that present similar needs and wants across countries

a firm wants to take the least amount of financial risk in selling its product overseas. it prefers to continue production of the product for this new market in tis home country, but it is willing to forgo higher profits. Which global amrket-entry strategy would suit it best?

the main factors analyzed in a ____ analysis are values, customs, cultural symbols, languages, and ethnocentricity

what are examples of trade agreements signed by several countries to lift many trade barriers between them

Global___ are tailored to specific cultures and countries when necessary, but typically offer consistent product formations and advertising

a currency _____ rate is the price of one country's currency expressed in terms of another country's currency

language can ________ marketers ability to communicate with customers in different countries