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A computer technician recognizing a need for more aesthetically pleasing computers would be said to have entrepreneurial

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Which of the following statements is true of international marketing research?A) International marketing research has declined over the past decade due to global economic decline.B) Conducting personal interviews in developing countries is generally less difficult and less expensive than doing so in developed nations.C) International researchers follow a different set of steps in marketing research than domestic researchers.D) Language translation in international marketing research typically increases costs and raises the risk of errors. E) International researchers benefit from useful secondary data that is available online, so primary data is typically unnecessary.

Vincent Cosmetics decides to launch a cream with a claim that it made skin "nine times smoother." The claim is based on a study of thirty respondents who used products of other brands as well. However, a second study on a larger sample reveals only a mild correlation between the use of the cream and smoother skin. In these circumstances, which of the following is the most ethical approach that Vincent Cosmetics can follow?A) It should market the product as planned with the promotional line of "nine times smoother."B) It should modify the results of the study to depict a strong correlation.C) It should report the result as it is, or improve the product to match its claim. D) It can continue to claim a high correlation and add a tag line saying "results may vary."E) It should feature a testimonial from a satisfied user in an advertisement to support its claim.

A firm uses a small convenience sample to gather data on customer reactions. It invites a small group of customers for lunch and asks them to share what they think about the products they have purchased from the firm. This is an example of ________. A) informal surveysB) experimental researchC) neuromarketingD) direct marketingE) data mining

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