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When an audience is less interested in a product, or has an unfavorable prior impression, _______________ advertising is generally more effective in gaining attention or minimizing objections.a.) primacy advertisingb.) recency advertisingc.) refutational advertisingd.) fear-based advertising
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- Along with being one of the most cost-effective media available, another major advantage of ___________________ advertising is the ability to market to small geographic regions including very small or rural communities.
- The perception that customers have of a brand based on their experiences and interactions with it.
- Additional price reduction beyond the standard offer