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Select all that applyOf the following, what two words are key to understanding how advertising fits into the promotion mix? (Check all that apply.)Multiple select question.PersonalUniqueInformativePaidNonpersonalFace-to-face
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- In a _____ strategy, the representatives of marketers directly sell products and services to consumers, either at home or at work, instead of going through an intermediary.
- To request a car through Uber you download the app, create an account with your credit card information, use the service, and pay all within the app. Since this transaction is processed completely through the app it is a form of ________________.A. E-commerceB. TelemarketingC. M-commerceD. Direct commerce
- The maker of Lays potato chips wanted its customers to choose the next new flavor of its chips. Contestants would submit their ideas along with an idea for an advertising jingle and the winner would receive a cash prize and have their chip idea placed into production. This is an example of which sales promotion technique?